Four Colors in Bread Bag Design

Through long-term life experience, people have formed the ability to judge and feel objects according to color, intentionally or unintentionally. Different colors give people different visual and psychological feelings. It will not only enhance the aesthetic pleasure of consumers, but also stimulate consumers' judgment and purchasing confidence, enrich their imagination, and cultivate their minds. It truly makes us feel the value and power of packaging design colors. As we all know, the human sight relies on the action of light to observe the beginning and color of the object, and recognize the objective existence. If there is no light irradiation, human visual activity will disappear, of course, there will be no color. Different objects absorb and reflect light differently, so different colors are produced. Among all objects, black objects can absorb seven colors of light, while white objects reflect all seven colors of light. For this reason, black and white lose their color appearance compared with other colors, forming their own unique achromatic properties. This article talks about color from the perspective of packaging design, not the so-called physics knowledge of optics, electromagnetic waves and wavelengths, but from the theoretical basis of color design, focusing on the hue, brightness, purity and color psychology of colors, etc. research on the issue. In the ocean of commodities, packaging design is constantly changing its techniques, innovating forms, and shaping individual characteristics, with particular emphasis on the attributes of colors and the use of colors. The attributes of color are not static, and the changes between various elements provide a rich space for the contrast and harmony of design colors.